We applied for the Vancouver Greenest City grant to develop a different type of community garden which you can read about here. We have kicked off the project with the “gold standard” in User Experience Design by conducting some good old-fashioned…
Well, like many things in life, it sprung from the loins of a rant. To be precise, a rant that I indulged in at a local garden center. I just couldn’t understand why gardening shops and greenhouses don’t show you their products in context. Why cou…
It’s been an extremely busy week so this one will be short and sweet. While I didn’t conduct usability testing on the site myself, I did do a fairly thorough analysis of the NOWBC site and looked at the entry experience, as well as the critical pa…
Yesterday, we spent part of the class discussing the field trips we took last week to “offline” (you know you’re a geek when you always want to refer to this as IRL) bricks and mortar grocers. Having spent a couple of hours taking a good hard look…
So the first class project I created focuses on user research & usability testing. I had originally scoped out Home Depot as our first ‘client’ to conduct usability testing on — in particular, I was curious how the online/offline (clicks vs brick…
Get myself a little something?! If I was into primary colored stacking toys, do you think I’d really be online, or for that matter, into reading drug cop dramas?
What does curation mean for ecommerce? Well, let’s look at it both ways. From a retailer’s perspective, there’s a struggle to merchandise in sophisticated, scalable ways, and in the process, implementing very costly recommendation engines to do so…
Am I the only one who finds the juxtaposition hilarious? Hey 18-34 y.o. males who like fighting games & first person shooters — you might want some Nestle baby formula with that!
I’ll confess, I’m a magazine ho (err, aficionado). But curiosity eventually got the better of me and I just had to see how a magazine could possibly be rendered on an iPhone. So when one of my titles came up for renewal, and they threw in a free d…
