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Home Posts tagged "ecommerce"

Tag: ecommerce

About the Learning Garden

About the Learning Garden

 ecommerce, garden, mobile, nonprofit-userexperience, personas, qrcode, vancouver

We applied for the Vancouver Greenest City grant to develop a different type of community garden which you can read about here. We have kicked off the project with the “gold standard” in User Experience Design by conducting some good old-fashioned…

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How does your garden grow…with QR codes all in a row.

How does your garden grow…with QR codes all in a row.

 ecommerce, garden, mobile, nonprofit-userexperience, qrcode, vancouver

Well, like many things in life, it sprung from the loins of a rant. To be precise, a rant that I indulged in at a local garden center. I just couldn’t understand why gardening shops and greenhouses don’t show you their products in context. Why cou…

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The Grand Finale – Presenting Usability Analysis

 ecommerce, grocery, nonprofit-userexperience, usability, userexperience, ux-101

It’s been an extremely busy week so this one will be short and sweet. While I didn’t conduct usability testing on the site myself, I did do a fairly thorough analysis of the NOWBC site and looked at the entry experience, as well as the critical pa…

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Whole Foods deconstructed

Whole Foods deconstructed

 ecommerce, grocery, userexperience, ux-101

Yesterday, we spent part of the class discussing the field trips we took last week to “offline” (you know you’re a geek when you always want to refer to this as IRL) bricks and mortar grocers. Having spent a couple of hours taking a good hard look…

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The Whole Experience

The Whole Experience

 ecommerce, grocery, userexperience, ux-101

So the first class project I created focuses on user research & usability testing. I had originally scoped out Home Depot as our first ‘client’ to conduct usability testing on — in particular, I was curious how the online/offline (clicks vs brick…

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Why I ignore Amazon’s recommendations

Why I ignore Amazon’s recommendations

 curation, ecommerce

Get myself a little something?! If I was into primary colored stacking toys, do you think I’d really be online, or for that matter, into reading drug cop dramas?

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A Call for Curation – Part 2 of 2

A Call for Curation – Part 2 of 2

 curation, ecommerce, music, personalization

What does curation mean for ecommerce? Well, let’s look at it both ways. From a retailer’s perspective, there’s a struggle to merchandise in sophisticated, scalable ways, and in the process, implementing very costly recommendation engines to do so…

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Steam-powered games + baby formula

Steam-powered games + baby formula

 ecommerce

Am I the only one who finds the juxtaposition hilarious? Hey 18-34 y.o. males who like fighting games & first person shooters — you might want some Nestle baby formula with that!

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Ecommerce campaign gone wrong: Zinio email campaign needs UX, err, common sense

Ecommerce campaign gone wrong: Zinio email campaign needs UX, err, common sense

 ecommerce, email, everyday-things

I’ll confess, I’m a magazine ho (err, aficionado). But curiosity eventually got the better of me and I just had to see how a magazine could possibly be rendered on an iPhone. So when one of my titles came up for renewal, and they threw in a free d…

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