Yesterday I was walking through VPL’s Central Branch (as an aside, Moshe Safdie’s design is one of the few North American libraries that feels truly like a public space instead of a creep-magnet). I spotted some freestanding posters with stickies …
Very thoughtful packaging with a built-in “measuring cup.” Funny, I never thought of using the package for this purpose before, I usually eyeball the water, but it makes total sense. I wonder if it was just common sense on the designer’s part or i…
Note: This is reprinted from Elastic Path’s blog post on an internal presentation I gave about personas to my colleagues. Here’s the original post. When you think of “personas” – what comes to mind? Are personas profiles of hypothetical customers that marketing invented? Or, are personas developed from customer surveys….
There is no excerpt because this is a protected post.
The Importance of Being Empathetic: A good UX designer will empathize with the users, and will also build communication tools such as personas to build empathy within a team. Likewise, in the film world, your actors need to empathize with their ch…
The process depends on the team: I’m often asked what is the user experience design process , aka what is the reproducible “flowchart” for all inputs/outputs for any creative team. This can sometimes be a frustrating question, because it often dep…
You don’t need to sell the benefits of UX. Instead, you’re planning how to measure the benefits. You have support from above and below, internally & externally (if you’re an agency). You report into someone’s who’s got your back. They may not unde…
When talking about my creative leadership work, I often use the analogy of an architect or movie director. Despite the obvious differences in form and outputs between architecture, film, and design, any act that requires a heavy dose of imagining …
Maybe I’m a strange creature, but there’s a building in this world (and unfortunately located in this fair city of Vancouver) that has the power to change my route purely based on its aesthetic design, especially on any cold or dismal days. I real…
I’ve concluded, much to my dismay, that I lead a fairly rote life most of the time — my commute follows the same path and times, I have my favorite lunch haunts etc. When I did the Myers-Briggs test a number of years ago, my profile included a st…
