University ROI as viewed on Linkedin

Today I got an email from Linkedin that paints an interesting portrait of the graduates from my alma mater, Carnegie Mellon University. I say “interesting” because my graduating class often wondered why our program, one that championed activities …

How to fake being an extrovert in a rah-rah world

For the past couple of years, I’ve been on a panel at a yearly XX Evening event put on by the Society of Canadian Women in Science, Engineering and Technology. Following the event, I’m assigned a little corner where I answer questions. Usually the…

Planning Your Persona Project: Part 2 of 2

Note: This was originally a 2-part blog post that my colleague Meghan and I wrote for Elastic Path. This post is a follow up to Are Personas A Good Fit for Your Project?. In this post, we talk about the preliminary tasks that need to be taken care of before….

Are Personas A Good Fit for Your Project? Part 1 of 2

Note: This was originally a 2-part blog post that my colleague Meghan and I wrote for Elastic Path. It’s a follow up to Personas 101: What are they and why should I care? and provides a deeper look into when personas might be the right tool to use for your UX project. User Experience….