Planning Your Persona Project: Part 2 of 2

Note: This was originally a 2-part blog post that my colleague Meghan and I wrote for Elastic Path. This post is a follow up to Are Personas A Good Fit for Your Project?. In this post, we talk about the preliminary tasks that need to be taken care of before….

Are Personas A Good Fit for Your Project? Part 1 of 2

Note: This was originally a 2-part blog post that my colleague Meghan and I wrote for Elastic Path. It’s a follow up to Personas 101: What are they and why should I care? and provides a deeper look into when personas might be the right tool to use for your UX project. User Experience….

Personas 101: What Are They and Why Should I Care?

Note: This is reprinted from Elastic Path’s blog post on an internal presentation I gave about personas to my colleagues. Here’s the original post. When you think of “personas” – what comes to mind? Are personas profiles of hypothetical customers that marketing invented? Or, are personas developed from customer surveys….